Buddhist entrepreneurs and new venture performance: The mediating role of entrepreneurial risk-taking
By Zhiyang Liu, Zuhui Xu, Zhao Zhou, and Yong Li
15 pagesThis article looks at how Buddhism affects businesses started by Buddhists. The researchers believe Buddhist ideas can help these businesses succeed, partly by encouraging the owners to take risks. They studied over 1,000 businesses in China and found evidence to support their ideas.
This study gives some additional perspective on why Buddhism has always been a particularly attractive religion to traders and merchants.